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Step-by-step brand building guide (1): Understanding Brand Positioning Spectrum
Introduction: Ever wondered why companies invest in building a brand? While some businesses thrive without fancy marketing or branding,...
Chun Chiu Liu
Apr 8, 20243 min read


Sensist: Crafting the Expert Brand for Sensitive Skin
Introduction: Sensist, an uprising Taiwanese skincare brand, has emerged as an expert in addressing the needs of sensitive skin. With a...
Chun Chiu Liu
Apr 2, 20242 min read


Lucullus: A Revamped Brand Captivating Hong Kong's Younger Audiences
Introduction: Lucullus, a renowned Hong Kong-based chocolate bakery, underwent a transformation after being acquired by an investor in...
Chun Chiu Liu
Apr 2, 20242 min read


ZNS Jewellery: Redefining Fine Jewellery for the Modern Generation
Introduction: In a joint venture between renowned designer and branding guru Alan Chan and myself, we proudly introduce ZNS Jewellery, a...
Chun Chiu Liu
Apr 2, 20242 min read
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