Chun Chiu LiuApr 83 minStep-by-step brand building guide (1): Understanding Brand Positioning SpectrumIntroduction: Ever wondered why companies invest in building a brand? While some businesses thrive without fancy marketing or branding,...
Chun Chiu LiuApr 22 minSensist: Crafting the Expert Brand for Sensitive SkinIntroduction: Sensist, an uprising Taiwanese skincare brand, has emerged as an expert in addressing the needs of sensitive skin. With a...
Chun Chiu LiuApr 22 minLucullus: A Revamped Brand Captivating Hong Kong's Younger AudiencesIntroduction: Lucullus, a renowned Hong Kong-based chocolate bakery, underwent a transformation after being acquired by an investor in...
Chun Chiu LiuApr 22 minZNS Jewellery: Redefining Fine Jewellery for the Modern GenerationIntroduction: In a joint venture between renowned designer and branding guru Alan Chan and myself, we proudly introduce ZNS Jewellery, a...