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Step-by-step brand building guide (1): Understanding Brand Positioning Spectrum
Introduction: Ever wondered why companies invest in building a brand? While some businesses thrive without fancy marketing or branding,...
Chun Chiu Liu
Apr 8, 20243 min read


Sensist: Crafting the Expert Brand for Sensitive Skin
Introduction: Sensist, an uprising Taiwanese skincare brand, has emerged as an expert in addressing the needs of sensitive skin. With a...
Chun Chiu Liu
Apr 2, 20242 min read


Lucullus: A Revamped Brand Captivating Hong Kong's Younger Audiences
Introduction: Lucullus, a renowned Hong Kong-based chocolate bakery, underwent a transformation after being acquired by an investor in...
Chun Chiu Liu
Apr 2, 20242 min read


ZNS Jewellery: Redefining Fine Jewellery for the Modern Generation
Introduction: In a joint venture between renowned designer and branding guru Alan Chan and myself, we proudly introduce ZNS Jewellery, a...
Chun Chiu Liu
Apr 2, 20242 min read


The Chin Family (IFEC): Redefining Financial Literacy in Hong Kong
Introduction: In an effort to improve financial literacy among the general public in Hong Kong, the government body formerly known as the...
Chun Chiu Liu
Apr 2, 20242 min read


Agile brand rejuvenation, from developer to comprehensive service provider.
Background: Against the backdrop of a profound adjustment in China's real estate industry in 2016, major domestic real estate companies...
Chun Chiu Liu
Apr 2, 20242 min read


The Death of Hong Kong's F&B? Death by Lack of Differentiation
The four-day Easter holiday in Hong Kong has come to an end, and the market is quiet. According to news reports, many restaurants...
Chun Chiu Liu
Apr 1, 20243 min read
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