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Step-by-step brand building guide (1): Understanding Brand Positioning Spectrum
Introduction: Ever wondered why companies invest in building a brand? While some businesses thrive without fancy marketing or branding,...
Chun Chiu Liu
Apr 8, 20243 min read
The Death of Hong Kong's F&B? Death by Lack of Differentiation
The four-day Easter holiday in Hong Kong has come to an end, and the market is quiet. According to news reports, many restaurants...
Chun Chiu Liu
Apr 1, 20243 min read
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