Core team
Alex Liu 廖浚朝 is a seasoned professional with a rich background in brand strategy and consultancy. As a former strategy director at renowned 4A brand consultancy firms such as Superunion and TBWA\MAL, he has successfully served clients across diverse industries. His portfolio includes working with esteemed names like Apple, the Hong Kong Jockey Club, and numerous Chinese real estate developers.
In addition to his consultancy work, Alex ventured into entrepreneurship by co-founding a jewelry brand in collaboration with Alan Chan in Hong Kong. This combination of experience in brand strategy, client management, and entrepreneurial endeavours has equipped Alex with a deep understanding of the industry and a proven ability to deliver exceptional results.
Chaiwat Wuthinitikornkit 丘慶霖 is a Thai Chinese professional with a master's degree from the University of Edinburgh and is currently pursuing a Ph.D. at Fudan University.
With 10 years of business consulting experience across industries, he has advised clients on strategic matters. He also played a key role in a policy think tank associated with Thailand's Office of the National Economic and Social Development Council, facilitating the entry of foreign businesses into the Thai market.
Chaiwat's multicultural background, combined with his expertise, enables him to provide valuable insights and assistance to foreign businesses seeking to navigate the complexities of the Thai market.