Introduction:
Lucullus, a renowned Hong Kong-based chocolate bakery, underwent a transformation after being acquired by an investor in 2019. With a vision to attract younger audiences and position the brand as a preferred choice for festival gifts and souvenirs, Lucullus embarked on a journey to revamp its brand image. Through strategic partnerships, product innovation, and creative marketing campaigns, Lucullus successfully captured the hearts of its target market, breathing new life into its brand.
Riding on Hong Kong's Tea Restaurant Theme:
To infuse a sense of local culture and nostalgia into its products, Lucullus Bakery collaborated with its R&D team to create a special line of cookies inspired by the iconic Hong Kong tea restaurant experience. These delectable treats incorporated traditional Hong Kong flavors, captivating the taste buds of both locals and visitors. By embracing the essence of the city's culinary heritage, Lucullus Bakery positioned itself as a unique and authentic brand, appealing to a wider audience.
Innovative Mid-Autumn Festival Cookies Packaging:
Lucullus Bakery understood the importance of capturing attention during festive seasons. To differentiate themselves from competitors, they collaborated with our consultancy to design extraordinary packaging for their mid-autumn festival cookies. Breaking away from traditional styles, we conceptualized and executed a packaging design that was visually stunning and memorable. The unconventional approach not only attracted customers but also conveyed the brand's commitment to creativity and innovation.
The Perfect Collaboration: Lucullus Bakery x Tramway
Building on our close relationship with Tramway, we orchestrated a collaboration that took the partnership between Lucullus Bakery and the iconic transportation brand to new heights. Together, we created a limited-edition product where Lucullus chocolates were artfully shaped into adorable trams, paying homage to Hong Kong's beloved mode of transportation. To amplify the campaign's impact, a tram advertising initiative was launched, with a specially wrapped tram showcasing the collaboration as it traversed the city. This immersive experience left a lasting impression on both locals and tourists, further cementing Lucullus Bakery's position as a brand that celebrates the essence of Hong Kong.
